The supermarket chains participating as pilots in the project will choose at least one store each to install smart meters and assess energy consumption in sight of planning energy efficiency and technological retrofit measures. The smart meters will be provided and installed free of charge and will remain property of the supermarket at the end of project. Moreover, the pilot units will be introduced to a set of innovative financial schemes, loyalty programs and customer rewards through which they could finance the energy efficiency measures needed. Last, but not least, the supermarkets will be included in a series of outreach and communication activities, as well as in a free advertising campaign that will boost their positioning at both national and EU level.