On Tuesday 30 May, SUPER-HEERO and NaturaSì representers officially started the new, more sustainable installation of the NaturaSì shop in Padova, alongside the Major of Padova, Mr Martino Schiavon.
It is the first case in Europe of a sustainability intervention financed in crowdlending by local community participants. The 25 kWp photovoltaic system installed on the roof of the NaturaSì organic food shop in Ponte San Nicolò was completely crowd-funded by customers from across Italy with the help of the SUPER-HEERO crowdlending platform.
The inauguration placed relevant local stakeholders, such as the authorities of Padova, Viemme, the company that manages the NaturaSì shop, R2M Solution, the project’s lead company, as well as other members of the community and the entire team behind the SUPER-HEERO project. The event ended with a toast and a buffet of organic products and with the taking of an official photo for the European Commission, testifying to the important goal achieved.
In the words of Thomas Messervey, CEO of R2M Solution and SUPER-HEERO project coordinator: “We want to thank Major Schiavon for joining us in this special evening for the city of Padova. This is just the beginning for Italian and European communities to invest in the way they think. Supermarkets and other retail shops now have new possibilities to connect with their stakeholders while enhancing its operational, and sustainability strategy”.